Day 13, Session I: 11am – 12 PM
Mr.Amitabh Tiwari CEO Jaina Group,is a veteran in this industry, he started his talk with the question on Why marketing? and answered them about the various aspects of the profession.
Marketing has such a wide range of positions, there is likely to be that one that will suit everyone!! He explained Marketing can be a stimulating job where one gets the opportunity to be creative in various expansions you are interested in- promotion, branding, selling, communications, creative design, or research.
He emphasized upon the skills a student should possess to be a successful marketer, a marketing job may require one to be heavily involved in creative designing and strong on the communication skills. Mr.Tiwari also shared his SUCCESS story from being an Executive in Marketing and now CEO, which was very motivating for all the students.