MDP on Transforming Corporate Culture using Digital Marketing

admin Past MDP

Jaipuria School of Business has successfully conducted Management Development program on Transforming Corporate Culture using Digital Marketing on July 8, 2017.

The current scenario of Digital Marketing where it is commonly used for promotion of the company, its products, and customers the thought of using and transforming the internal corporate culture is still the emerging area in Marketing. With this innovative topic, Jaipuria School of Business has taken a unique initiative of organizing MDP on Transforming Corporate Culture using Digital Marketing on July 8, 2017. The workshop was started with the lightening of lamp by the Chief Guest, Mr. Vinod Malhotra, Director-CRC, SAJS; Dr. S K Mahapatra, Director, Jaipuria School of Business; Dr. Timira Shukla, Dean-Academics; two resource persons namely Dr. Nidhi Sinha, Faculty Bennett University and Prof Surabhi Singh, Faculty, Jaipuria School of Business.

Dr. S K Mahapatra – Director, Jaipuria School of Business during his address highlighted the role of Digital Marketing in transforming the culture of Organizations. He acknowledged the presence of around 30 delegates from corporate as well as academia. The book launch of Faculty of Jaipuria School Business, Prof Surabhi Singh on ‘Driving Traffic and Customer Activity through Affiliate Marketing’ was also completed during the inaugural session.

Dr. Vinod Malhotra talked about the growing importance of technology in our life and insisted on wisely using the digital platforms. The MDP was focused on Transforming Corporate Culture using Digital Marketing and aimed to develop the participants with the dynamic role of digital marketing in shaping the organizational culture. The trainer for the first session was Dr. Nidhi Sinha and for the second session was Prof Surabhi Singh.

The program was attended by around 30 delegates from reputed corporate and academia from all over the country. The MDP was concluded with the valedictory session where participants were felicitated with the certificates of participation. They expressed their gratitude towards the Institute for organizing such innovative workshop. The faculty convener Prof Surabhi Singh presented vote of thanks to Management and Director for their extensive support during the conduct of MDP in making it a grand success.

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