Marketing

S. No Workshop Topics Approach/Remarks
1 B2B Marketing Marketing mix strategies
2 Sales and Distribution Management Selling Process, Sales territory design, sales Quota and Sales-force Management.
3 Consumer Behaviour Consumer driven marketing strategy
4 Personal Branding in Digital Era Have done PhD in Brand Management and have published more than half a dozen research paper on Brand Management
5 Online Reputation Management Have done PhD in Brand Management and have published more than half a dozen-research paper on Brand Management.

On Digital Marketing, Paper title “Influence of Social Media Marketing Activity on Consumer Response: Mediating Role of Brand Equity” was presented at IIT Roorkee.

6 Digital Marketing and Web Analytics Have published research papers on Social Media Marketing and have presented the same at IMT Ghaziabad and IIT Roorkee.

Also handling the Website and Social Media for the institute. Author of www.learnistan.com – learning resource platform for students