A new silent discipline which is prospering now a days is making people fear-fool in God’s name or ‘Business of God’ as more appropriate. It is important to mention here that I have nothing against Godmen and I, infact have always been intrigued by the ambience created around them by the followers. Here, the height of fame they achieve without any remarkable education, family background or successful start of career is definitely applaudable. So what is their modus operandi and strategy to create such a huge following is something to research upon.
Acharya Rajnish was the pioneer amongst Godmen. During his lifetime he was viewed as a controversial mystic, guru, and spiritual teacher. In the 1960s he travelled throughout India as a public speaker and was a vocal critic of socialism, Mahatma Gandhi, and Hindu religious orthodoxy. He advocated a more open attitude towards human sexualty. What impressed people were his thoughts, logic and the procedure he followed to explain them. Concerned about his decreasing image in the eyes of his people and the general public, Rajneesh briefly preferred to call himself “Zorba the Budddha” and then in October 1989, three months before his death, he adopted a “healing,” Zen-sounding name, “Osho.” The strategy has worked: today very few people who visit Osho centers, read or hear Osho’s words, and practice his heavily cathartic meditation methods know much if anything about his problematic earlier life as Bhagwan Shree Rajneesh. Indeed, it seems that a relatively small but growing number of people actually, seriously view Osho as “India’s greatest spiritual master since the Buddha,” as his organizers like to extol or hype him, which is quite a grandiose claim in the spiritual marketplace.
Baba Ramdev, is another name who came from a small village in Hissar, Haryana. He learnt ayurveda and connected it with yoga. His company Patanjali Ayurveda is the fastest growing FMCG company in India. Everything he launched in last five years has turned to gold. Today is counted amongst top successful businessmen, who gave Uni Levers, Nestle and Procter and Gamble a run for their money in India.
Radhe Maa is another name in the list. Her real name is Sukhvinder Kaur. She was born in Dorangala village of Gurdaspur district in Punjab. Her followers state that she was drawn to spirituality as a child, and spent a lot of time at the Kali temple in her village. However, according to people of her village, she did not show any spiritual leanings as a child. In August 2015, videos of Radhe Ma’s devotees carrying her around during satsangs went viral online. Activist-lawyer Falguni Brahmbhatt lodged a police complaint against her for obscenity, running a business disguised as religion, fraud and cheating.
So, all these Godmen have few characteristics in common: Fame with millions of followers, close proximity to Powerful Politicians, Sponsors of wealth. We can take it as main ingredients to Nirvana. So if we start a curriculum on this, there will be huge demand for it.