A session on the importance of sales and distribution was conducted by Mr. Sanjit Padhi, Director – Advent Business Advisory on 7th February 2020. In his over 35 years of vast experience, he has worked with many iconic brands like UB group /DIAGEO/Heinz/Escorts /SAB in India /Europe /Africa and Asia. He focused on sales and distribution strategies to boost profit and grow the business. He shared that a good way to start a business is by breaking down the process into discrete, manageable elements. He also discussed on supply chain management, as a core area of marketing. It was a very interactive and fruitful session for the students.