Seminar on Creating a Safe Online World for Women & Children

admin Guest /Industry Speakers, PGDM Blog

On 15th of September 2018, the students of Jaipuria School of Business (JSB) got an opportunity to attend a Seminar on “Creating a Safe Online World for Women and Children” organized by the Center for CSR & Sustainability Excellence at Nehru Memorial Museum & Library, Teen Murti Marg, New Delhi. The students were accompanied by Dr. Santosh Singhal, Associate Professor at …

Industrial Visit to India Expo Centre, Greater Noida on 19th July 2018

admin Events, Industrial visit, Jaipuria School of Business, Past Events, PGDM Blog, Student Blog

Jaipuria School of Business organised an Industrial Visit for the First year PGDM students to the India Expo Centre (IEC), Greater Noida on 19th July 2018. India Expo Centre is India’s largest integrated exhibition and convention centre. The purpose of the visit was to provide the students with the real insight into the working procedure of a world-class venue and …

Instant Gratification is the Name of the Game

admin Faculty Blog, PGDM Blog

Today’s generation goes for instant gratification. And that’s true. They are a good earner but at the same time they spend a lot. This generation’s maxim is “we want it and we want it now” And moreover this desire of theirs is well catered by the revolution in the retail sector in India and the advent of the menacing mall …

Referral Marketing : A New Arsenal for Marketing

admin Faculty Blog, PGDM Blog

“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation …

SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

As digital marketing has grown in prominence for today’s businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don’t abide by Google’s rules, you’ll see your web traffic depleting. Voice Search Video Engagement Filtering Out Non-Credible News …

Papa is saving for me.. by Dr Anindita Sharma

admin Faculty Blog, PGDM Blog

Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got two …

9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing and playing with words, …