Passive Earning Online, without Investment by Dr. Santosh Singhal

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Dr. Santosh Singhal Asso. Professor JSB Now a days, many people are earning a lot of money through online in which there is no need of investment. They do the work as per their convenient. But you must be well versed in computer knowledge and internet to earn money from this way. I want to share following ways of earning …

Digital Boom in Indian Grocery Market by Prof Surabhi Singh

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Digital boom seems to be prominent in Indian Grocery market. In India we have seen different online grocery players fighting for the common market space. The companies like zopnow, naturebasket and bigbasket are popular in delivery of grocery products. The failure of grofers, peppertap and localbanya has made the digital marketers to give a second thought that investing in online …

Which is better- PGDM or MBA? by Prof Surabhi Singh

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The PGDM is necessary if the student seeks specialization in the area of their interest. The talent can be effectively developed with the help of PGDM. The institute is considered to be best in PGDM course if it conforms to Quality and Curriculum as per the standards. Jaipuria School of Business has the uniqueness in their PGDM as it provides …

Marketing- Art or Science by Prof Surabhi Singh

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Marketing is the term which enables the value creation with clear cut communication and its focused delivery. This is often misnomer to sales where the orientation towards profit is the main goal. The customer value is the end result of Marketing and profit comes as a result of sales. The value is the additional benefit any customer seeks in the …

Making people fear-fool in God’s name–A growing Business by Dr Rachna Sharma

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A new silent discipline which is prospering now a days is making people fear-fool in God’s name or ‘Business of God’ as more appropriate. It is important to mention here that I have nothing against Godmen and I, infact have always been intrigued by the ambience created around them by the followers. Here, the height of fame they achieve without …

Saluting the Women Power on the special occasion of IWD (International Womens Day) by Prof Yusuf Mehdi

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International Women’s Day is celebrated on March 8 every year worldwide, commemorating the political, social and economic achievements of women. Over the decades, the objective of Women’s Day celebration has evolved and embraced culture and ethnicity to emerge as a celebration of appreciation, respect and love towards women. Women’s Day forms an integral part of the curriculum nowadays to spread …

A new awakening by Dr Anindita

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In 1991 India awakened to a new beginning, a big change. It was a revolution felt by the Indians at large. India again was jolted and awakened to a very big economic revolution on November 8, 2016. Demonetization was just the stopping of currency denominations in circulation but the ripples which are felt after this is immense. Major impact is …