Jaipuria School of Business always encourages its faculty to showcase their achievements. The faculty of Jaipuria School of Business, Prof Surabhi Singh has launched her book titled ‘Driving traffic and customer activity through Affiliate Marketing’ at the campus on July 8, 2017. This book is published by IGI Global, USA. This book is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.