Positioning: Discovering the Black Box

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The Marketing Research Club of Jaipuria Institute of Management, Indirapuram, organized a lively and innovative marketing event “Positioning: Discovering the Black Box” on December 1, 2021. The event was graced by the precious presence of the Director, Prof. (Dr.) Daviender Narang. The objective of this event was to insist the students use intuitive thinking using the right part of the brain. This exercise helped the students to promote the brands by applying out-of-the-box thinking.
The event was designed for first-year MBA and MBA (Business Analytics) students; this event inspired the students and received huge participation. The students are judged by industry expert Ms. Ambika Sur, Market Expansion Associate at Class plus, and Dr. Sheetal, Assistant Professor, Jaipuria Institute of Management, Ghaziabad. All the winning teams, participants, and student coordinators were felicitated by Prof. Sadananda Prusty, Dean-Academics, Jaipuria Institute of Management.  The vote of thanks was proposed by the event coordinator Dr. Govind Nath Srivastava.