Highlights of Marketing Research Club Event ‘ANVESH’

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In order to bridge the gap between theory and practice and to ignite the mind of young students, Marketing Research Club of Jaipuria Institute of Management, Ghaziabad organized creative marketing event “ANVESH” on 27th April, 22 where students presented creative ideas / prototype of the new product which does not exist in the market place. The event gave a learning platform to MBA first year students to showcase their talent and it bridged the gap between theory and practice which is ultimate objective of management education. Three winning teams were awarded with prize and certificate. The event was coordinated by Dr.  Govind Nath Srivastava, Assistant Professor and Dr. Sheetal, Assistant Professor, Jaipuria Institute of Management, Indirapuram, Ghaziabad.