Jaipuria Institute Management organized a guest lecture on an extremely intriguing topic “CUSTOMER IS KING, PRODUCT IS PRINCE”, the guest lecture was delivered by Mr. Kanwar Sameer, Director, Copper eye media, former Vice President, Radio City, he is multiple award-winning media professional with an insightful and cross-culture work experience of more than 18 years. The topic indeed was a very fruitful one for the MBA students, the customer is the key to any successful business endeavor and the product is also of prime importance, the lecture was based in the context of the radio and entertainment industry but the view is provided to the MBA graduates was holistic. Ms. Yukti Saxena, student, MBA Batch 2020-22, was the emcee of the guest lecture. The lecture was also graced by the presence of Dr. Daviender Narang, Director, JIM, Dr. Ashwani Varshney, Dean(Student Welfare), JIM, and Ms. Sanandi Sachdeva, Assistant Professor JIM. Such lectures give the students a real-time entry into the corporate world due to the insightful words of the guests.