Jaipuria Institute of Management, Indirapuram, Ghaziabad has organized a Management Development Program on Sales and Leadership on 12th October 2019 at its campus. The participants were from well-known organizations like GAIL India Ltd., Bean Inc, Bikaner Foods Pvt. Ltd., Croblaze Agritech Pvt. Ltd., Free Spirits Green Labs Pvt. Ltd., Aarohi Health Care, etc. This MDP was designed to help to re-focus CRM strategy. Through this MDP, the participants learned strategies and tactics for customer retention, acquisition, and negotiations as well as the role of marketing, sales & customer service in delivering value to the customers. The participants were able to learn how to integrate marketing communication and sales processes. The resource person was Dr. Lalit Kumar Sharma, Associate Professor, Jaipuria Institute of Management, Indirapuram, Ghaziabad. He has experience of conducting more than 250 Training Programs in ONGC, NHPCL, BBMB, IOC, NFL, NIESBUD, VVGNLI, Healthcare, R&B Pharmaceutical (Myanmar), A&B Pharmaceutical (Myanmar), etc.