ABOUT THE SUMMIT

In a world where the consumer is confronted with a variety of alternatives to choose from, a
strong brand can have a dramatic impact on his/her purchase decision. Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that rms have.

Advertisement Companies evolve innovative marketing strategies to help achieve the desired
brand positioning and build brand equity. The strong brand gives the possibility to company for setting itself in the market, avoiding the company expose to danger by competitive actions and having important role in cooperating and supporting the brand expansion chances. Brand image is complicated and advertising is a general way to develop and manage this image.

Know More

WHO WILL YOU MEET

x 150+
Senior Level
Attendees

Company Size of Attendees
  • 1000+ Employees
  • 300-999 Employees
  • 50-299 Employees
  • Less than 49 Employees
x 25+
Industry Leading
Speakers
Job Titles of Attendees
  • C-Level
  • SVP/VP
  • Snr Director/Director
  • Snr Manager / Manger
80 : 20
Industry Vendor
Ratio
Attendee Company Annual Turnover
  • 1 Billion
  • $500-$999 Million
  • $50-$499 Million
  • 50 Million

WHY ATTEND

MEET
Peers from the Corporate- those responsible for brand building strategies of some of the world’s most successful companies. Exchange ideas on how to create Brands as the most valuable assets companies own.


BE INSPIRED

To tailor your own Comprehensive Brand model.


GAIN

New ways of thinking about brand marketing and other areas including consulting and advertising.


LEARN

How much of brand equity is tied to unique attributes of a product?


JOIN THE DEBATE

We will challenge the way CEOs Create Brand Equity


DISCOVER

How to build brand equity, what is the role of product performance and objective or tangible attributes vs. intangible image attributes?

TOPICS INCLUDES
  • How do your brands t together under the umbrella brand of your company name in Retail Industry?
  • What makes your products (or services) so special that they deserve to be called as Entrepreneurial brand?
  • Which attribute associations are most stable and benecial to a brand over the long run for the Advertisement
    Industry?
  • How to nurture and feed brand with the marketing resource?
  • When and to what extent does recall of pleasant images (or “hot” emotions) shield a brand from less positive
    or even negative cognitive information?
  • Can brands be thought of as simply a judgment bias or in terms of context effects in consumer decision-making?
  • What implications do these perspectives have for brand equity measurement and valuation?
  • How to channelize untapped human skills through innovative products into accelerating industrialization.
INSPIRING SPEAKERS

Focused panel sessions from practitioners and thought leaders from the Brand market

INTERACTIVE FORMATS

Inspiring case studies, Brand Building strategies, presentations and networking opportunities.

ORGANISATIONS IN ATTENDANCE LAST YEAR INCLUDE

  • TCS
  • HCL
  • ALSTOM India Ltd.
  • Angel Broking
  • Apex TG India Pvt. Ltd.
  • AXIS Bank
  • Barclays
  • HDFC
  • Columbia Asia Hospital
  • Crompton Greaves
  • Danilk Jagran
  • Ennovative Softwares
  • Eureka Forbes
  • FNS
  • Freescale
  • GAIL
  • Ginni Filament
  • GKB RX Lens Pvt.
  • Indusind bank
  • IBM
  • Godrej
  • Flipkart
  • India News
  • IRIS Group
  • Just Dial Ltd.
  • Jabong
  • Kapgrow Corporate Pvt. Ltd.
  • Kent RO Systems
  • LB Associates Pvt. Ltd.
  • Litchi Knowledge Pvt. Ltd.

TESTIMONIALS


 
vijay_kumar

It is a wonderful opportunity to network. We have enhanced our brand awareness amongst key HR representatives of the corporate sector.

Vijay Kumar
MBA Student
Batch-2014-16

2015-08-07T06:25:41+00:00

Vijay Kumar
MBA Student
Batch-2014-16

vijay_kumar
It is a wonderful opportunity to network. We have enhanced our brand awareness amongst key HR representatives of the corporate sector.
sameera_shah

The event was really good and we managed to meet some key HR professionals and I'm sure it's going to be very helpful in our placement.

Sameera Shan
MBA Student
Batch-2014-16

2015-08-07T06:24:41+00:00

Sameera Shan
MBA Student
Batch-2014-16

sameera_shah
The event was really good and we managed to meet some key HR professionals and I’m sure it’s going to be very helpful in our placement.
vishal_chauhan

Worth attending!! And very well organised taking into account the huge number of participants.

Mr. Vishal Chauhan
VP, Kotak Mahindra Bank

2015-12-29T04:47:58+00:00

Mr. Vishal Chauhan
VP, Kotak Mahindra Bank

vishal_chauhan
Worth attending!! And very well organised taking into account the huge number of participants.
Sudhanshu

The summit has been really good. The quality of the speakers is exactly the kind of people we were hoping to meet.

Sudhanshu Chaturvedi
MBA Student
Batch-2014-16

2015-08-07T06:28:41+00:00

Sudhanshu Chaturvedi
MBA Student
Batch-2014-16

Sudhanshu
The summit has been really good. The quality of the speakers is exactly the kind of people we were hoping to meet.
radhamohan_gupta

A great summit with lots of energising presenters and chances to network with other HR professionals.

Mr. Radhamohan Gupta
Regional Procurement Director-South Asia, Reckitt & Benckiser

2015-12-29T04:50:31+00:00

Mr. Radhamohan Gupta
Regional Procurement Director-South Asia, Reckitt & Benckiser

radhamohan_gupta
A great summit with lots of energising presenters and chances to network with other HR professionals.
tulanahina_maity

Good range of speakers and quality of talks. Nice mix of attendees.

Ms. Tulanahina Maity Pandey
Vice President-HR, IndusInd Bank

2015-12-29T04:49:05+00:00

Ms. Tulanahina Maity Pandey
Vice President-HR, IndusInd Bank

tulanahina_maity
Good range of speakers and quality of talks. Nice mix of attendees.
mukta_malik

An excellent opportunity for HR professionals to tune into current strategic talent and leadership thinking. Found it very energising.

Mukta Malik
Vice-President, Axis Bank

2015-12-29T04:49:34+00:00

Mukta Malik
Vice-President, Axis Bank

mukta_malik
An excellent opportunity for HR professionals to tune into current strategic talent and leadership thinking. Found it very energising.
rajeev_bhadauria

A highly value addition for HR professionals that exposes one to both best practice and innovation in the HR industry. It makes one return home with a wide range of value add on & ideas to make a solid impact in the HR developmental process.

Mr. Rajeev Bhadauria
Director Group HR, Jindal Steel and Power

2015-12-29T04:46:41+00:00

Mr. Rajeev Bhadauria
Director Group HR, Jindal Steel and Power

rajeev_bhadauria
A highly value addition for HR professionals that exposes one to both best practice and innovation in the HR industry. It makes one return home with a wide range of value add on & ideas to make a solid impact in the HR developmental process.
Mudabbir_Gashroo

It was my pleasure to participate in this event, where I had the opportunity to network with HR professionals from different organizations.

Mudabir Hazik Gashroo
MBA Student
Batch-2014-16

2015-08-07T06:31:30+00:00

Mudabir Hazik Gashroo
MBA Student
Batch-2014-16

Mudabbir_Gashroo
It was my pleasure to participate in this event, where I had the opportunity to network with HR professionals from different organizations.
shruti_gupta

An excellent opportunity for any MBA graduate to learn and understand issues of HR.

Shruti Gupta
MBA Student
Batch-2014-16

2015-08-07T06:26:22+00:00

Shruti Gupta
MBA Student
Batch-2014-16

shruti_gupta
An excellent opportunity for any MBA graduate to learn and understand issues of HR.
 

Contact Us.

Block A, Gate No. 2, Indirapuram,
Ghaziabad-201014
Ph: 0120-4550100
Toll Free No.: 1800-102-3488

For further inquiries, Please contact:

Email: summit@jaipuria.edu.in
Mob: 09958077088