4th Corporate Summit

Building Brand Strategies

Advertisement & Branding, Retail, Entrepreneurship

Jaipuria Institute of Management,Indirapuram, Ghaziabad organized 4th Corporate Summit on Building Brand Strategies on 4th February, 2017 at hotel Radisson Blu ,Kaushambi, Ghaziabad. The summit was formally inaugurated by lighting a lamp by the Key Note Speaker Mr. D. Shivkumar, Chairman & CEO(India Region), PepsiCo, Guest of Honour Mr. Bipin Preet Singh, Founder, CEO and Director, Mobikwik, Mr. Shishir Jaipuria, Chairman, Jaipuria Group of Educational Institutions, and Prof. (Dr.) Daveinder Narang, Director, Jaipuria Institute of Mangement, Indirapuram, Ghaziabad.

The event was attended by over 300 participants comprising corporate, businessmen, academicians and management students.


Event Pictures

  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017
  • Jaipuria 4th corporate Summit 2017



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Key Note Speaker Mr. D. Shivkumar, Chairman & CEO(India Region), PepsiCo emphasized on understanding psychological principles at the consumer or customer level that will improve managerial decision-making with respect to brands. Guest of Honour Mr. Bipin Preet Singh, Founder, CEO and Director, Mobikwik focused on analyzing the brand management decisions that must be made to build, measure, and manage a brand.

Next stage of the summit was the panel discussion of various sectors with Advertisement being the first one. Mr. Pawan Garg, General Manager, Samsung India, stressed on how advertising help to have a powerful brand loyalty. Avinash Parhi , Director- Category Marketing, Shop Clues focused on how advertisement companies evolve innovative marketing strategies to help achieve the desired brand positioning and build brand equity. Other panelist for the session include Sandeep Parchure, Head-Business Development, Viacom 18, Prashant Kumar, Director & CEO, India News Communications Ltd., Deep Prakash Pant, Practice Head – Digital, British Telecom India and Bhavna Kapur, Director, HCL Technologies.

The second panel session on Retail sector whereby Mr. Ravi Gupta, President, Shree Renuka Sugars Ltd focused on effective way to face challenges of ensuring consistency in execution across all stores throughout the region. Other panelist includes Siddharth Khaitan, Head-Finance, Lifestyle Stores, Deepak Jain, Director – HR, Mankind Pharma, Kamalika Deka, Regional Head HR – North, Jubliant Foodworks Ltd., Kishan Iyer, Regional Manager, Nilkamal Limited and Shikhee Upadhyay Agarwal, Head-Training & Customer Care, The Body Shop.
The third panel session post lunch focused on Building Entrepreneurial Brand. Mr. U.C. Tripathi, V P (Industrial Affairs), Reliance Industries emphasized that how to establish a better ecosystem that can change the mindset and culture of entrepreneurs and investors. Other panelist includes Rachit Mathur, Co-Founder & CEO, Avenue Growth, Sanjula Miglani, Assistant Manager Alliances and Branding, Cashkaro, Amandeep Singh Sahni, Founder & CEO, JS Mobileon Pvt. Ltd., Dr. Rishi Raj Singh, Director (Training UEPA), NIESBUD, Vaibhav Shastri, Director- Sales, Indus OS and Nikhil Sarup, Co-Founder, LawRato.

Prof. (Dr) Daviender Narang, Director, Jaipuria Institute of Management, Indirapuram, Ghaziabad formally closed the session by delivering the valedictory speech and hoped that all participants would have benefited from this event.


SESSION PLAN & Inaugural Session

Tailoring Comprehensive Brand Model

(Time: – 10:30 AM – 12:10 PM)

  • How advertising help to have a powerful brand loyalty?
  • How Advertisement Companies evolve innovative marketing strategies to help achieve the desired brand positioning and build brand equity?
  • How to create a brand value proposition that appeals to multiple generations?
  • How to build brand equity, what is the role of product performance and objective or tangible attributes vs. intangible image attributes?
  • Which attribute associations are most stable and beneficial to a brand over the long run for the Advertisement Industry?
  • How to nurture and feed brand with the marketing resource?
Name of the Panelist Designation Name of the Company
Pawan Garg General Manager Samsung India
Sukanta Das Head Sales & Marketing Vodafone Delhi
Avinash Parhi Director- Category Marketing Shop Clues
Sandeep Parchure Head-Business Development Viacom 18
Prashant Kumar Director & CEO India News Communications Ltd.
Deep Prakash Pant Practice Head – Digital British Telecom India
Bhavna Kapur Director HCL Technologies
Anirudh Pawa Category Marketing Manager Philips

Experiential Retail Environment – New Models Shaking up Retail Industry

(Time:-12:30 – 2:00 PM)

  • How the retail industry focuses on the core competencies of marketing?
  • How to Identify the skill gaps in retail –Issues and Implications for Indian retailers ?
  • How to enhance the retail’s industry reputation to attract the workforce of the future ?
  • How to transform retail experiences with intelligent lighting?
  • What is the effective way to face challenge of ensuring consistency in execution across all stores throughout the region?
  • How to create magic for customers in Omni channel world?
  • Top trends in retail industry- Retail showcase through Digital platform strategy
Name of the Panelist Designation Name of the Company
Ravi Gupta President Shree Renuka Sugars Ltd
Siddharth Khaitan Head-Finance Lifestyle stores
Deepak Jain Director – HR Mankind Pharma
Kamalika Deka Regional Head HR – North Jubliant Foodworks Ltd.
Kishan Iyer Regional Manager Nilkamal Limited
Shikhee Upadhyay Agarwal Head-Training & Customer Care The Body Shop

Building Entrepreneurial Brand: Passion, People and Profit

(Time: – 2:30 PM – 4:00 PM)

  • What is it that makes your products (or services) so special that they deserve to be called as Entrepreneurial brand?
  • How to create Entrepreneurial brand that can push company to the next level of growth?
  • What are the key learning’s from the journey of startups in India ?
  • How to establish a better ecosystem that can change the mindset and culture of entrepreneurs and investors?
  • How is the age of Indian economy igniting the Entrepreneurship across different sectors?
  • What attract Venture capitalist/Private Equity to invest in the Entrepreneurial Brand?
  • Best Practices, Partnerships, Culture, Technology, and Tools as that Swiftly Grow your Brand .
Name of the Panelist Designation Name of the Company
U.C. Tripathi V P (Industrial Affairs) Reliance Industries
Rachit Mathur Co-Founder & CEO Avenue Growth
Sanjula Miglani Assistant Manager Alliances and Branding Cashkaro
Amandeep Singh Sahni Founder & CEO JS Mobileon Pvt. Ltd.
Dr. Rishi Raj Singh Director (Training UEPA) NIESBUD
Vaibhav Shastri Director- Sales Indus OS
Nikhil Sarup Co-Founder LawRato

Inaugural Session

09:00  – 09:40 am Registration & Networking
09:40  – 09:45 am Screening of Corporate film
09:45  – 09:50 am Inauguration
09:50  – 09:55 am Welcome Address Mr. Shishir Jaipuria
Chairman
Jaipuria Group of Management Institutions
09:55-10:00 am Theme Address Prof.(Dr) Daviender Narang
Director
Jaipuria Institute of Management
Indirapuram, Ghaziabad
10:00-10:15 am Address by Guest of Honour Mr. Bipin Preet Singh
Founder, CEO and Director
Mobikwik
10:15- 10:35 am Keynote Address Mr. D Shivakumar
Chairman & CEO
PepsiCo
10:35- 10:40 am Vote of Thanks 
10:40- 12:10 pm  Panel Discussion- Tailoring Comprehensive Brand Model
12:10-12:30 pm Tea/Coffee
12:30- 2:00 pm Panel Discussion-Experiential Retail Environment – New Models Shaking up Retail Industry
2:00- 2:30 pm Lunch
2:30- 4:00 pm Panel Discussion- Building Entrepreneurial Brand: Passion, People and Profit
4:00 pm Closing of Summit / Tea / Coffee

SPEAKERS

Keynote Speaker
Chief Guest
Mr. D Shivakumar

Chairman & CEO,
PepsiCo

Guest of Honour
Mr. Bipin Preet Singh

Founder, CEO and Director
Mobikwik



Pawan Garg

General Manager
Samsung India

Sukanta Das

Head Sales & Marketing,
Vodafone Delhi

Avinash Parhi

Director- Category Marketing,
Shop Clues


Sandeep Parchure

Head-Business Development,
Viacom 18

Prashant Kumar

Director & CEO,
India News Communications Ltd.

Deep Prakash Pant

Practice Head – Digital,
British Telecom India


Bhavna Kapur

Director,
HCL Technologies

Anirudh Pawa

Category Marketing Manager,
Philips

Ravi Gupta

President
Shree Renuka Sugars Ltd


Siddharth Khaitan

Head-Finance,
Lifestyle stores

Deepak Jain

Director – HR,
Mankind Pharma

Kamalika Deka

Regional Head HR – North,
Jubliant Foodworks Ltd.


Kishan Iyer

Regional Manager,
Nilkamal Limited

Shikhee Upadhyay Agarwal

Head-Training & Customer Care,
The Body Shop

U.C. Tripathi

V P (Industrial Affairs),
Reliance Industries


Rachit Mathur

Co-Founder & CEO,
Avenue Growth

Dr. Rishi Raj Singh

Director (Training UEPA),
NIESBUD


Vaibhav Shastri

Director- Sales,
Indus OS

Nikhil Sarup

Co-Founder,
LawRato

Amanpreet Singh Sahni

Director & CEO
JS Mobileon Pvt. Ltd



SPEAKER VIDEOS


4th Corporate Summit: Theme Address by Prof.(Dr.) Daviender Narang

Prof.(Dr.) Daviender Narang, Director, Jaipuria Institute of Management, Indirapuram, Ghaziabad delivered Theme address in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blu, Kaushambi, Ghaziabad on 4th Feb, 2017.

4th Corporate Summit: Welcome Address by Mr Shishir Jaipuria

Mr Shishir Jaipuria, Chairman, Jaipuria Group of Educational Institutions delivered welcome address in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blu, Kaushambi, Ghaziabad on 4th Feb 2017.


4th Corporate Summit: Chief Guest Mr. D Shivakumar, Chairman & CEO, PepsiCo

Mr. D. Shivkumar, Chairman & CEO (India Region), PepsiCo addressed the audience in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blu, Kaushambi, Ghaziabad on 4th Feb 2017. He described old strategies of brand building by FMCG companies and rapid changes in consumer preferences and technology advancement. He also presented new customer engagement business model for FMCG companies.

4th Corporate Summit: Guest of Honour Mr Bipin Preet Singh, CEO, Mobikwik

Guest of Honour Mr Bipin Preet Singh, CEO, Mobikwik addressed in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blue, Kaushambi, Ghaziabad on 4th Feb, 2017. He inspired the audience by sharing his experience how he started MobiKwik with the vision of making mobile payments easier for the average Indian user.


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TESTIMONIALS


 
tulanahina_maity

Good range of speakers and quality of talks. Nice mix of attendees.

Ms. Tulanahina Maity Pandey
Vice President-HR, IndusInd Bank

2015-12-29T04:49:05+00:00

Ms. Tulanahina Maity Pandey
Vice President-HR, IndusInd Bank

tulanahina_maity
Good range of speakers and quality of talks. Nice mix of attendees.
Sudhanshu

The summit has been really good. The quality of the speakers is exactly the kind of people we were hoping to meet.

Sudhanshu Chaturvedi
MBA Student
Batch-2014-16

2015-08-07T06:28:41+00:00

Sudhanshu Chaturvedi
MBA Student
Batch-2014-16

Sudhanshu
The summit has been really good. The quality of the speakers is exactly the kind of people we were hoping to meet.
shruti_gupta

An excellent opportunity for any MBA graduate to learn and understand issues of HR.

Shruti Gupta
MBA Student
Batch-2014-16

2015-08-07T06:26:22+00:00

Shruti Gupta
MBA Student
Batch-2014-16

shruti_gupta
An excellent opportunity for any MBA graduate to learn and understand issues of HR.
vishal_chauhan

Worth attending!! And very well organised taking into account the huge number of participants.

Mr. Vishal Chauhan
VP, Kotak Mahindra Bank

2015-12-29T04:47:58+00:00

Mr. Vishal Chauhan
VP, Kotak Mahindra Bank

vishal_chauhan
Worth attending!! And very well organised taking into account the huge number of participants.
radhamohan_gupta

A great summit with lots of energising presenters and chances to network with other HR professionals.

Mr. Radhamohan Gupta
Regional Procurement Director-South Asia, Reckitt & Benckiser

2015-12-29T04:50:31+00:00

Mr. Radhamohan Gupta
Regional Procurement Director-South Asia, Reckitt & Benckiser

radhamohan_gupta
A great summit with lots of energising presenters and chances to network with other HR professionals.
rajeev_bhadauria

A highly value addition for HR professionals that exposes one to both best practice and innovation in the HR industry. It makes one return home with a wide range of value add on & ideas to make a solid impact in the HR developmental process.

Mr. Rajeev Bhadauria
Director Group HR, Jindal Steel and Power

2015-12-29T04:46:41+00:00

Mr. Rajeev Bhadauria
Director Group HR, Jindal Steel and Power

rajeev_bhadauria
A highly value addition for HR professionals that exposes one to both best practice and innovation in the HR industry. It makes one return home with a wide range of value add on & ideas to make a solid impact in the HR developmental process.
mukta_malik

An excellent opportunity for HR professionals to tune into current strategic talent and leadership thinking. Found it very energising.

Mukta Malik
Vice-President, Axis Bank

2015-12-29T04:49:34+00:00

Mukta Malik
Vice-President, Axis Bank

mukta_malik
An excellent opportunity for HR professionals to tune into current strategic talent and leadership thinking. Found it very energising.
sameera_shah

The event was really good and we managed to meet some key HR professionals and I'm sure it's going to be very helpful in our placement.

Sameera Shan
MBA Student
Batch-2014-16

2015-08-07T06:24:41+00:00

Sameera Shan
MBA Student
Batch-2014-16

sameera_shah
The event was really good and we managed to meet some key HR professionals and I’m sure it’s going to be very helpful in our placement.
Mudabbir_Gashroo

It was my pleasure to participate in this event, where I had the opportunity to network with HR professionals from different organizations.

Mudabir Hazik Gashroo
MBA Student
Batch-2014-16

2015-08-07T06:31:30+00:00

Mudabir Hazik Gashroo
MBA Student
Batch-2014-16

Mudabbir_Gashroo
It was my pleasure to participate in this event, where I had the opportunity to network with HR professionals from different organizations.
vijay_kumar

It is a wonderful opportunity to network. We have enhanced our brand awareness amongst key HR representatives of the corporate sector.

Vijay Kumar
MBA Student
Batch-2014-16

2015-08-07T06:25:41+00:00

Vijay Kumar
MBA Student
Batch-2014-16

vijay_kumar
It is a wonderful opportunity to network. We have enhanced our brand awareness amongst key HR representatives of the corporate sector.
 

Contact Us.

Block A, Gate No. 2, Indirapuram,
Ghaziabad-201014
Ph: 0120-4550100
Toll Free No.: 1800-102-3488

For further inquiries, Please contact:

Email: summit@jaipuria.edu.in
Mob: 09958077088