Blog

Curiosity: A Desire to know by Dr. Radha Yadav

"I have no special talents. I am only passionately curiosity - Albert Einstein Curiosity is something that adds value and meaning to one’s life. It could be a personality trait or state of mind, to enhance the knowledge, but not always, curiosity is harmful when it goes in wrong direction. Basically, two types of curiosity are state...

Rural Marketing: Future of India by Prof Surabhi Singh

Rural market is filled with ample opportunities. Big companies have targeted the same with their unparalleled business models i.e. HUL with project Shakti, Colgate Palmolive with Operation Jagriti, Coca Cola with ‘Parivartan’ and so on. With 68% literacy rate of Rural India the scenario of rural market is filled with challenges. The low rate of literacy rate is one of the...

Prosperity of Company lies in Market Research By Prof Surabhi Singh

It’s a well-known concept that prosperity of every company lies in its deep-rooted market research, nevertheless the innovativeness in the product is found rarest. The companies in search of innovativeness are left with the imitation of one or other product. The agencies working on the research identify the needs appropriately and define the product characteristics to satisfy the consumer. The research...

Consumer Behaviour requires complete introspection By Surabhi Singh

Consumer behaviour is a branch which studies the various stages the consumer goes through before purchasing any product. This revolves around the decision of where, how and what to purchase. The companies are always in look out for innovative studies to understand consumer’s perception and attitude so that effective promotion can be carried out. The perception has underlying significance...

House of brands or brand house By Prof Surabhi Singh

Companies differentiate themselves with their various marketing strategies. The brand house like Apple is equipped with varieties for consumer but the name is same. The house of brands like P & G has various brands like Dove, Pentene, Ariel, Tide etc. Each brand of P& G has unique identity and area. The companies with varied pricing, product, promotion and distribution...

Technology Product Management By Prof Bhupender Singh

Over the last couple of years, the Technology Product Management (TPM) program has started to become a destination for management students interested in a career in information technology. More and more recruiters has started paying attention to this program as they look for product managers for their companies. TPM is an awesome career choice for many of the following...

Passive Earning Online, Without Investment

Dr. Santosh Singhal Asso. Professor JSB Now a days, many people are earning a lot of money through online in which there is no need of investment. They do the work as per their convenient. But you must be well versed in computer knowledge and internet to earn money from this way. I want to share following ways of earning...

Secret of leadership By Dr Anindita

“Think solutions — is the mantra for success.”   Radhakrishnan Pillai, Corporate Chanakya A leader is one who completely knows about the problems and its solutions. He is the one who has the best solution in mind. Now when he gives the command to the subordinates he knows what he is doing but the subordinate may or may not understand the context or...

Digital Boom in Indian Grocery Market By Prof Surabhi Singh

Digital boom seems to be prominent in Indian Grocery market. In India we have seen different online grocery players fighting for the common market space. The companies like zopnow, naturebasket and bigbasket are popular in delivery of grocery products. The failure of grofers, peppertap and localbanya has made the digital marketers to give a second thought that investing in...

Which is better- PGDM or MBA? by Prof Surabhi Singh

The PGDM is necessary if the student seeks specialization in the area of their interest. The talent can be effectively developed with the help of PGDM. The institute is considered to be best in PGDM course if it conforms to Quality and Curriculum as per the standards. Jaipuria School of Business has the uniqueness in their PGDM as it...

Marketing- Art or Science By Prof Surabhi Singh

Marketing is the term which enables the value creation with clear cut communication and its focused delivery. This is often misnomer to sales where the orientation towards profit is the main goal. The customer value is the end result of Marketing and profit comes as a result of sales. The value is the additional benefit any customer seeks in...

Making people fear-fool in God’s name–A growing Business by Dr Rachna Sharma

A new silent discipline which is prospering now a days is making people fear-fool in God’s name or ‘Business of God’ as more appropriate. It is important to mention here that I have nothing against Godmen and I, infact have always been intrigued by the ambience created around them by the followers. Here, the height of fame they achieve...

Saluting the Women Power on the special occasion of IWD (International Womens Day) by Prof Yusuf Mehdi

International Women's Day is celebrated on March 8 every year worldwide, commemorating the political, social and economic achievements of women. Over the decades, the objective of Women’s Day celebration has evolved and embraced culture and ethnicity to emerge as a celebration of appreciation, respect and love towards women. Women’s Day forms an integral part of the curriculum nowadays to...

A new awakening By Dr Anindita

In 1991 India awakened to a new beginning, a big change. It was a revolution felt by the Indians at large. India again was jolted and awakened to a very big economic revolution on November 8, 2016. Demonetization was just the stopping of currency denominations in circulation but the ripples which are felt after this is immense. Major impact...

Soft Skills for Employability by Prof. Yusuf Mehdi

Soft-Skills - Literal Meaning: Personal attributes that enable someone to interact effectively and harmoniously with other people. Soft-skills are a combination of interpersonal people skills, social skills, communication skills, character traits, attitudes, career attributes, and emotional intelligence quotient among others that enable people to effectively navigate their environment, work well with others, perform well, and achieve their goals with complementing...