Blog

Which is better- PGDM or MBA? by Prof Surabhi Singh

The PGDM is necessary if the student seeks specialization in the area of their interest. The talent can be effectively developed with the help of PGDM. The institute is considered to be best in PGDM course if it conforms to Quality and Curriculum as per the standards. Jaipuria School of Business has the uniqueness in their PGDM as it...

Marketing- Art or Science By Prof Surabhi Singh

Marketing is the term which enables the value creation with clear cut communication and its focused delivery. This is often misnomer to sales where the orientation towards profit is the main goal. The customer value is the end result of Marketing and profit comes as a result of sales. The value is the additional benefit any customer seeks in...

Making people fear-fool in God’s name–A growing Business by Dr Rachna Sharma

A new silent discipline which is prospering now a days is making people fear-fool in God’s name or ‘Business of God’ as more appropriate. It is important to mention here that I have nothing against Godmen and I, infact have always been intrigued by the ambience created around them by the followers. Here, the height of fame they achieve...

Saluting the Women Power on the special occasion of IWD (International Womens Day) by Prof Yusuf Mehdi

International Women's Day is celebrated on March 8 every year worldwide, commemorating the political, social and economic achievements of women. Over the decades, the objective of Women’s Day celebration has evolved and embraced culture and ethnicity to emerge as a celebration of appreciation, respect and love towards women. Women’s Day forms an integral part of the curriculum nowadays to...

A new awakening By Dr Anindita

In 1991 India awakened to a new beginning, a big change. It was a revolution felt by the Indians at large. India again was jolted and awakened to a very big economic revolution on November 8, 2016. Demonetization was just the stopping of currency denominations in circulation but the ripples which are felt after this is immense. Major impact...

Soft Skills for Employability by Prof. Yusuf Mehdi

Soft-Skills - Literal Meaning: Personal attributes that enable someone to interact effectively and harmoniously with other people. Soft-skills are a combination of interpersonal people skills, social skills, communication skills, character traits, attitudes, career attributes, and emotional intelligence quotient among others that enable people to effectively navigate their environment, work well with others, perform well, and achieve their goals with complementing...

Learning from the Experts By Prof. Yusuf Mehdi

There has always been a big difference between practical knowledge and bookish knowledge. Bookish knowledge can definitely help students secure good marks in the examinations but when it comes to the practical life, they somewhat lag behind those who have practical knowledge of the things. So, it has become the need of the hour to impart practical knowledge to...

Distance Education: Its Relevance in fast changing India By Prof. Yusuf Mehdi

Distance Education or Distance Learning is a kind of education that is obtained remotely often based on written correspondence material together with audio-visual material and sometimes summer schools and local tutorials. It aims at delivering teaching to the students who are not physically present in a traditional educational setting such as classrooms. Distance Learning can also be described as...

My experience at the Ty-phoo, UK’s 3rd largest Tea brand

Hello! My name is Mohit kumar Gupta,a first year Post graduate diploma in management student at The Jaipuria school of business.My aim through this blog is to inject some interest into students and my peers about Live Projects by sharing my experience at the Ty-phoo,UK's 3rd largest Tea brand. It was a motivational activity where i got...

GD/PI-Tips to crack MBA Admissions in 2017 By Surabhi Singh

Every GD/PI of MBA admissions has some expectations from the undergraduate students. The cut throat competition in industry has made the admission process of MBA for premier institutes quite competitive. The expert inputs are required to prepare for GD/PI of MBA admissions. The students need to acquaint themselves with the terminology of Management and knowhow of MBA. Most of...

Digital Boom in Indian Grocery Market By Prof Surabhi Singh

Digital boom seems to be prominent in Indian Grocery market. In India we have seen different online grocery players fighting for the common market space. The companies like zopnow, naturebasket and bigbasket are popular in delivery of grocery products. The failure of grofers, peppertap and localbanya has made the digital marketers to give a second thought that investing in...

Digital Marketing- Emerging trend in India By Prof Surabhi Singh

With around 19.9% penetration of internet in India, we have to go long way to reach our goals of exploiting the potential of Digital Media. The trend is emerging in the visibility shown by Digital Marketing big players like flipkart and snapdeal. The International companies with their prominent presence in international market have actually proved their worth in Digital...

Marketing is the art of dealing with people by Prof Surabhi Singh

Marketing is omnipresent, effervescent, innovative, creative and so on. Marketing is creating value of any organizational or individual product. Create, innovate and differentiate are the three essential elements of Marketing. Indefinitely in the present scenario, Marketing is the art of dealing with people. The transaction is just a part of the whole process, all that matters is relationship. If we...

Demonetization In India

Demonetization in India Tim Worstall’s opinion in Forbes titled “India’s Demonetizatio 50 Days In – Not Perfect But Moving In The Right Direction” DR. S. K. MAHAPATRA Director & Professor Since 8th of October 2016, the intellectual mind in India and abroad have been keenly following the post-demonetization impact on life and economy in India. The opinions and views...

“Best Management Institute with Excellent Industry Interface in Uttar Pradesh”: Jaipuria School of Business, Indirapuram Ghaziabad

ASIA EDUCATION AWARDS 2016 Worldwide Achievers and PERSON (People for Education Research Scholarship & Outward Nutrition) Presents the 6th Asia Education Summit 2016 "Best Management Institute with Excellent Industry Interface in Uttar Pradesh" The award ceremony was held on 15th March 2016 at Hotel Ashoka, New Delhi. The...