Blog

Design Thinking in Digital Marketing for Employee Engagement By Prof Surabhi Singh

Digital Marketing efforts display the incremental growth in any organization. The use of advanced technology for engaging the employees of a company has emerged as the innovative trend in today’s organizations. The design thinking in digital marketing for employee engagement is the current buzzword in the global scenario. Companies employ social media marketing to engage the employees as a...

Experience Sharing of Industrial Visit By Akriti Chaturvedi, Student, PGDM I year

Jaipuria School of business misses no opportunity for their students to make the best of it. The plant visit to Parle in Bahadurgarh was the first industrial tour of the PGDM 2017-19 Jaipuria School of business, Indirapuram, Ghaziabad. It was the production plant tour. The representative at the site was very polite with the students. The entire...

So I am here to talk about humanity…
What does it means???
Somehow related to humans By Shekhar Singh, Student, PGDM I year

There are so many religions that people follow in this world like Hindu, Christian or Islam. All the religions talk about love for mankind and humanity....so which is the perfect religion we all should follow. Shall we follow what the holy book says or shall we just follow what others have been following. Humanity is not about showing passion...

Disruptive Marketing- Opportunity or Threat By Prof Surabhi Singh

The marketing has the power to enable the company to influence its customer by the offerings and value. The company designs its existing products or services and differentiates in market and uses Disruptive Marketing. The opportunity of disruptive marketing lies in the hands of marketer but on the other side this poses threat from the competitors. Reliance Jio shows...

Mentor/Mentee Session: Path to enhance relationship By Rishabh Sharma, Student, PGDM I year

The Mentoring Session between teachers and their students is a golden path in which everyone wants to walk. It not only enhances their relationship but also improves to defeat hesitation. Giving example of mine, I am very shy type of person but not afraid to accept challenges. I am fortunate to have one mentor in my new college. I...

Damdama Adventure Camp Experience Sharing at Jaipuria School of Business By Sunaina Arora, Student-PGDM I Year

Jaipuria School of Business has an innovative and non-conventional way to make their new batch of PGDM students comfortable with each other as well as the college faculty as a part of their three-day orientation program, Prarambh 2017. Jaipuria School of Business took the students to a one day trip to Damdama Adventure Camp, Gurugram on the July 19th,...

PRARAMBH, Orientation Program At Jaipuria School Of Business By Dhwaja Katare, Student PGDM I Year

'PRARAMBH 2017' as the name suggests 'new beginning' consisted of three days orientation program as the welcome for the 10th batch of PGDM of JAIPURIA SCHOOL OF BUSINESS held from 17 July 2017- 19 July 2017. The first two days of the program were for the students to connect with the faculty and to know each other better. Some...

PRARAMBH- Orientation Program at Jaipuria School of Business by Ms. Monalisa, student, PGDM I year

Prarambh 17-19 was indeed one of the most enchanting and enthralling experiences for all the students present in the new batch of PGDM. The faculty, The Admissions Department, and the seniors had put up an impressive and splendorous event in front of the aspiring corporate leaders. The first two days included the welcome of the new batch and motivational...

Data Analytics and Sustainable Growth By Prof Surabhi Singh

When we think of data analytics, accumulation of data comes in our mind. We come across the various sets of data every time. Each person creates 1.7 Megabyte data every second. The thing is, if we analyze or introspect the data internally as well as externally, we get information. The processing of data gives the information required for growth....

Power of SEO by Prof Surabhi Singh

Search Engine Optimization is a technique meant to optimize your website on first page of search engine rankings. This has made credible contribution in increasing the popularity of any company’s website, web 2 initiatives. Search engine optimization if used effectively can enhance the visibility and traffic for the company. The white hat techniques used can lead to right content...

Curiosity: A Desire to know by Dr. Radha Yadav

"I have no special talents. I am only passionately curious - Albert Einstein Curiosity is something that adds value and meaning to one’s life. It could be a personality trait or state of mind, to enhance the knowledge, but not always, curiosity is harmful when it goes in wrong direction. Basically, two types of curiosity are state curiosity and...

Rural Marketing: Future of India by Prof Surabhi Singh

Rural market is filled with ample opportunities. Big companies have targeted the same with their unparalleled business models i.e. HUL with project Shakti, Colgate Palmolive with Operation Jagriti, Coca Cola with ‘Parivartan’ and so on. With 68% literacy rate of Rural India the scenario of rural market is filled with challenges. The low rate of literacy rate is one of the...

Prosperity of Company lies in Market Research By Prof Surabhi Singh

It’s a well-known concept that prosperity of every company lies in its deep-rooted market research, nevertheless the innovativeness in the product is found rarest. The companies in search of innovativeness are left with the imitation of one or other product. The agencies working on the research identify the needs appropriately and define the product characteristics to satisfy the consumer. The research...

Consumer Behaviour requires complete introspection By Surabhi Singh

Consumer behaviour is a branch which studies the various stages the consumer goes through before purchasing any product. This revolves around the decision of where, how and what to purchase. The companies are always in look out for innovative studies to understand consumer’s perception and attitude so that effective promotion can be carried out. The perception has underlying significance...

House of brands or brand house By Prof Surabhi Singh

Companies differentiate themselves with their various marketing strategies. The brand house like Apple is equipped with varieties for consumer but the name is same. The house of brands like P & G has various brands like Dove, Pentene, Ariel, Tide etc. Each brand of P& G has unique identity and area. The companies with varied pricing, product, promotion and distribution...