Blog

Referral Marketing : A New Arsenal for Marketing

“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation...

4 Tried and True Digital Marketing Techniques by Dr. Nitin Kr Saxena

Are you tired of spending what feels like hours trying to figure out the latest marketing methods and digital trends? It’s time to remember that the best marketing techniques are the ones that have stood the test of time. The truth is that you don’t have to rely exclusively on exhausting, expensive, and time-consuming niche marketing trends to get the...

SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

As digital marketing has grown in prominence for today's businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don't abide by Google's rules, you'll see your web traffic depleting. Voice Search Video Engagement ...

Papa is saving for me.. by Dr Anindita Sharma

Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got...

9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena

“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing and playing with words, blogging...

Informational Interview: Learn About Careers by Dr. Nitin Kr Saxena

Carry out informational interviews: learn careers or a company An informational interview is a small meeting to understand the real-life experience of a field or company that interests you from someone who is currently working on it. It’s more to do with getting information and building the understanding, so it’s important to keep focus. How do I initiate an informational interview? Find...

How to Leverage Hashtag Marketing by Dr. Nitin Kr Saxena

By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. Hashtag Basics Understanding how hashtags work in...

Things not to be done: – It’s a Performance review Time by Dr. Radha Yadav

Performance management is a process by which managers and employees work together to plan, monitor and review an employee’s work objectives and overall contribution to the organization. More than just an annual performance review, performance management is the continuous process of setting objectives, assessing progress and providing an on-going coaching and feedback to ensure that employees are meeting their...

Benefits of International Exposure to Students by Yusuf Mehdi

Exposure –the condition of being presented to view or made known. This is how dictionaries explain the word ‘Exposure’. Exposure makes people aware of the practical aspects of the world and broadens the horizon of wisdom. The theoretical information that students receive in the classrooms become relevant only when that information can be used practically in the real life. Exposure...

An overview of Bitcoin by Dr. Santosh Kumar

Now a days, we are hearing about bitcoin, a virtual currency introduced in 2009. Currently there are more than 1,500 cryptocurrencies available for trading, with Bitcoin dominating the market. Bitcoins are not issued, or regulated by any central bank, so there are huge changes in the prices of bitcoin. The cost of this currency was less than...

Women’s Day: One Day Acknowledgment by Dr. Radha Yadav

Children’s day, Father’s day, mothers’ day and many more days related to the society. These are the special days when we recognise the particular clan related to the event. Then we wish Happy Women’s Day:-Why? Should women be happy for getting a low salary than men? Should women be happy for the Glass Ceiling? Should women be happy for the...

Women’s day ….women empowerment by Dr Anindita Sharma

I just feel demeaned when it is said empower women. Who on earth can empower me? Where is that power that can empower me? I am powerful. What I want to achieve I can achieve…Power on both the fronts i.e., social and professional, I am the only one who can empower myself. Domestic violence, if there is any, will be...

Balancing of investment portfolio by an individual by Dr Anindita Sharma

The Economic survey of India 2018 has shown a very upbeat trend in the investment area. Now the people are not only saving their money as was the habit before demonetisation they are now investing it also. There are so many investment portfolios where people are investing like in Stocks and bonds, mutual funds, real estate, precious metals and...

Greatness Comes through Toiling by Yusuf Mehdi

There is an African Proverb that says, “Great people are not born great; they become great when others are sleeping”. The saying is old but it holds true even today. When we listen to the success stories of great people, we sometimes ponder as to how did they become so great and how did they achieve so much in the lifetime....

Things to be remembered to improve work culture by Dr. Radha Yadav

Healthy environment is the need of all human being for sustainability on earth. Like this, an environment which gives success and motivation for work becomes a great work culture for employees and it accelerates the productivity. “You can take my factories, burn up my buildings, but give my people and I will build the empire again”- Henry Ford Famous quotes...