Blog

Blogging Ka Badshah – Blogging Contest by Digital Spartans

Digital Marketing Club of Jaipuria School of Business “Digital Spartans” has organized a 21 days long blogging contest for Students of PGDM, Jaipuria School of Business. The official website of the club “ www.digitalspartans.com ” was launched amidst applause by the Director, Dr. SK Mahapatra.  In his welcome he extolled the virtues of Blogging and congratulated the club for selection...

Seminar on Creating a Safe Online World for Women & Children

On 15th of September 2018, the students of Jaipuria School of Business (JSB) got an opportunity to attend a Seminar on “Creating a Safe Online World for Women and Children” organized by the Center for CSR & Sustainability Excellence at Nehru Memorial Museum & Library, Teen Murti Marg, New Delhi. The students were accompanied by Dr. Santosh Singhal, Associate Professor...

Industrial Visit to India Expo Centre, Greater Noida on 19th July 2018

Jaipuria School of Business organised an Industrial Visit for the First year PGDM students to the India Expo Centre (IEC), Greater Noida on 19th July 2018. India Expo Centre is India’s largest integrated exhibition and convention centre. The purpose of the visit was to provide the students with the real insight into the working procedure of a world-class venue...

Instant Gratification is the Name of the Game

Today’s generation goes for instant gratification. And that’s true. They are a good earner but at the same time they spend a lot. This generation’s maxim is “we want it and we want it now” And moreover this desire of theirs is well catered by the revolution in the retail sector in India and the advent of the menacing...

Referral Marketing : A New Arsenal for Marketing

“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation...

4 Tried and True Digital Marketing Techniques by Dr. Nitin Kr Saxena

Are you tired of spending what feels like hours trying to figure out the latest marketing methods and digital trends? It’s time to remember that the best marketing techniques are the ones that have stood the test of time. The truth is that you don’t have to rely exclusively on exhausting, expensive, and time-consuming niche marketing trends to get the...

SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

As digital marketing has grown in prominence for today's businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don't abide by Google's rules, you'll see your web traffic depleting. Voice Search Video Engagement ...

Papa is saving for me.. by Dr Anindita Sharma

Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got...

9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena

“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing and playing with words, blogging...

Informational Interview: Learn About Careers by Dr. Nitin Kr Saxena

Carry out informational interviews: learn careers or a company An informational interview is a small meeting to understand the real-life experience of a field or company that interests you from someone who is currently working on it. It’s more to do with getting information and building the understanding, so it’s important to keep focus. How do I initiate an informational interview? Find...

How to Leverage Hashtag Marketing by Dr. Nitin Kr Saxena

By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. Hashtag Basics Understanding how hashtags work in...

Things not to be done: – It’s a Performance review Time by Dr. Radha Yadav

Performance management is a process by which managers and employees work together to plan, monitor and review an employee’s work objectives and overall contribution to the organization. More than just an annual performance review, performance management is the continuous process of setting objectives, assessing progress and providing an on-going coaching and feedback to ensure that employees are meeting their...

Benefits of International Exposure to Students by Yusuf Mehdi

Exposure –the condition of being presented to view or made known. This is how dictionaries explain the word ‘Exposure’. Exposure makes people aware of the practical aspects of the world and broadens the horizon of wisdom. The theoretical information that students receive in the classrooms become relevant only when that information can be used practically in the real life. Exposure...