International Day of Yoga Celebrations at Jaipuria School of Business

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Jaipuria School of Business, Ghaziabad celebrated International Day of Yoga on June 21, 2017 with faculty and staff members in the campus. The session inspires everyone to incorporate yoga into their daily routine for better control of mind and health. All the employees of Jaipuria School of Business enthusiastically participated in the event and performed different asana.


Jaipuria School of Business organized Farewell “NEVER SAY GOODBYE” on June 4, 2017

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Jaipuria School of Business organized Farewell “NEVER SAY GOODBYE” on June 4, 2017, in the Auditorium, where students of PGDM 1st year bid farewell to the outgoing students of PGDM final year with great enthusiasm. The Function began with a floral welcome to final year students by the 1st year students followed by the Cake-cutting by the outgoing batch. Titles were awarded to …

Power of SEO by Prof Surabhi Singh

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Search Engine Optimization is a technique meant to optimize your website on first page of search engine rankings. This has made credible contribution in increasing the popularity of any company’s website, web 2 initiatives. Search engine optimization if used effectively can enhance the visibility and traffic for the company. The white hat techniques used can lead to right content and …


Faculty and Staff Birthday and Anniversary Celebration at Jaipuria School of Business

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Jaipuria School of Business has been active in developing and maintaining the organization culture and in order to improve same, the institute organizes the Birthdays and Anniversary Celebrations of its employees in the end of every month. The event of employees birthday and anniversary of May Month was organized on May 31, 2017 and it was attended by all employees …

Curiosity: A Desire to know by Dr. Radha Yadav

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“I have no special talents. I am only passionately curious – Albert Einstein Curiosity is something that adds value and meaning to one’s life. It could be a personality trait or state of mind, to enhance the knowledge, but not always, curiosity is harmful when it goes in wrong direction. Basically, two types of curiosity are state curiosity and trait …

Rural Marketing: Future of India by Prof Surabhi Singh

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Rural market is filled with ample opportunities. Big companies have targeted the same with their unparalleled business models i.e. HUL with project Shakti, Colgate Palmolive with Operation Jagriti, Coca Cola with ‘Parivartan’ and so on. With 68% literacy rate of Rural India the scenario of rural market is filled with challenges. The low rate of literacy rate is one of the …

Prosperity of Company lies in Market Research By Prof Surabhi Singh

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It’s a well-known concept that prosperity of every company lies in its deep-rooted market research, nevertheless the innovativeness in the product is found rarest. The companies in search of innovativeness are left with the imitation of one or other product. The agencies working on the research identify the needs appropriately and define the product characteristics to satisfy the consumer. The research agencies …

Consumer Behaviour requires complete introspection By Surabhi Singh

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Consumer behaviour is a branch which studies the various stages the consumer goes through before purchasing any product. This revolves around the decision of where, how and what to purchase. The companies are always in look out for innovative studies to understand consumer’s perception and attitude so that effective promotion can be carried out. The perception has underlying significance for …