Marketing- Art or Science By Prof Surabhi Singh

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Marketing is the term which enables the value creation with clear cut communication and its focused delivery. This is often misnomer to sales where the orientation towards profit is the main goal. The customer value is the end result of Marketing and profit comes as a result of sales. The value is the additional benefit any customer seeks in the …

Making people fear-fool in God’s name–A growing Business

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A new silent discipline which is prospering now a days is making people fear-fool in God’s name or ‘Business of God’ as more appropriate. It is important to mention here that I have nothing against Godmen and I, infact have always been intrigued by the ambience created around them by the followers. Here, the height of fame they achieve without …

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JSB student felicitated at an Award Function at Mewar Institute of Management

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Jaipuria School of Business congratulates its student Ratnesh Kumar Vishwakarma, Batch 2016-18 for having received an award for being a consistent topper during his three years of Graduation at Mewar Institute of Management, Ghaziabad. He was felicitated at the Management Award Function by Dr Ashok Kumar Gadiya, Chairman, Mewar Group and Mr Sayeed Ansari, Deputy Editor and Anchor at Aaj …

Saluting the Women Power on the special occasion of IWD (International Womens Day) by Prof Yusuf Mehdi

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International Women’s Day is celebrated on March 8 every year worldwide, commemorating the political, social and economic achievements of women. Over the decades, the objective of Women’s Day celebration has evolved and embraced culture and ethnicity to emerge as a celebration of appreciation, respect and love towards women. Women’s Day forms an integral part of the curriculum nowadays to spread …

A new awakening By Dr Anindita

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In 1991 India awakened to a new beginning, a big change. It was a revolution felt by the Indians at large. India again was jolted and awakened to a very big economic revolution on November 8, 2016. Demonetization was just the stopping of currency denominations in circulation but the ripples which are felt after this is immense. Major impact is …

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International Women’s Day on March 8, 2017

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Jaipuria School of Business (JSB) organised a celebration on the special occasion of International Women’s Day on 8th of March, 2017. March 8 is celebrated as an International Women’s Day across the world with a lot of fanfare to commemorate, acknowledge and appreciate the achievements of women. The Womens Day celebration at JSB started with a speech by Prof. Yusuf …

Soft Skills for Employability by Prof. Yusuf Mehdi

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Soft-Skills – Literal Meaning: Personal attributes that enable someone to interact effectively and harmoniously with other people. Soft-skills are a combination of interpersonal people skills, social skills, communication skills, character traits, attitudes, career attributes, and emotional intelligence quotient among others that enable people to effectively navigate their environment, work well with others, perform well, and achieve their goals with complementing …

Learning from the Experts By Prof. Yusuf Mehdi

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There has always been a big difference between practical knowledge and bookish knowledge. Bookish knowledge can definitely help students secure good marks in the examinations but when it comes to the practical life, they somewhat lag behind those who have practical knowledge of the things. So, it has become the need of the hour to impart practical knowledge to the …

Distance Education: Its Relevance in fast changing India By Prof. Yusuf Mehdi

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Distance Education or Distance Learning is a kind of education that is obtained remotely often based on written correspondence material together with audio-visual material and sometimes summer schools and local tutorials. It aims at delivering teaching to the students who are not physically present in a traditional educational setting such as classrooms. Distance Learning can also be described as a …