Academic Advisory Council Meeting

admin Co-curricular, Events, Latest News, Past Events

Jaipuria School of Business (JSB) is a future academy that takes into consideration the future of the students who join the institution. The curriculum of PGDM programme at JSB is revised annually through a rigorous curriculum designing process. The curricula of various core courses, electives, and Value Added Courses are updated by the respective course coordinators in consultation with the …


Referral Marketing : A New Arsenal for Marketing

admin Faculty Blog, PGDM Blog

“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation …


SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

As digital marketing has grown in prominence for today’s businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don’t abide by Google’s rules, you’ll see your web traffic depleting. Voice Search Video Engagement Filtering Out Non-Credible News …

Papa is saving for me.. by Dr Anindita Sharma

admin Faculty Blog, PGDM Blog

Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got two …


Guest Lecture on “Joy of Selling” by Mr. Sudhir Kumar Sharma

admin Guest /Industry Speakers

SPEAKER Mr. Sudhir Kumar Sharma (April 28, 2018) The first year PGDM students of Jaipuria School of Business got the opportunity to attend a Guest Lecture on 28th April 2018 by Mr. Sudhir Kumar Sharma, a turnaround specialist and an accomplished Business strategist who is currently the Chief Executive Officer at TRUFOODS Pvt. Ltd., Nairobi, Kenya. The speaker talked about ...

Executive Development Programme on Achieving Success Through Effective Communication

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Venue: 4th May, 2018 at Ginni Filaments, Panoli Mills, Bharuch, Gujarat 7th May, 2018 at Ginni Filaments, Kosi Mills, Mathura, Uttar Pradesh Quality written and oral communication is not only about expressing your views; it’s about making your views understood. Someone has to do the work—it shouldn’t be your audience. Peter Drucker Relevance and Importance of the Programme: Communication is …


Workshop on ‘SPSS Version 25.0′ by Mr. Subhadeep

admin Guest /Industry Speakers

SPEAKER Mr. Subhadeep (April 23, 2018) A one-day workshop on 'SPSS Version 25.0' was organized at Jaipuria School of Business (JSB) on 23rd April 2018 under the aegis of the Center for Advanced Data Analytics. The workshop was conducted by Mr. Subhadeep, SPSS trainer at IBM Bangalore. Data Analytics has become one of the major areas of interest these days ...

9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing and playing with words, …