4th International Yoga Day

admin Co-curricular, Events, Latest News

Jaipuria Institute of Management, Indirapuram, Ghaziabad celebrated 4th International Day of Yoga on 21st June, 2018 by organizing a special yoga session in which MBA students and faculty members performed various ‘asanas‘ in association with Sri Sathya Sai Seva Organisation Delhi NCR. The main aim was to raise awareness and ignite a passion for fitness and yoga among the students. …


Prarambh-PGDM Orientation 2018-19

admin Co-curricular, Events, Latest News, Past Events

  Jaipuria School of Business, Indirapuram, Ghaziabad unveiled ”Prarambh 2018” – a 3-day intensive Orientation Programme for the new batch of PGDM (Post Graduate Diploma in Management) 2018-20. The Chairman of Jaipuria Group of Institutions, Shri Shishir Jaipuria inaugurated the programme and formally announced the commencement of session 2018-20. In his address, he urged the students to acquire skills, competencies …


“Executive Development Programme on Achieving Success through Effective Communication” at Ginni Filaments, Kosi Mills

admin Guest /Industry Speakers

Jaipuria School of Business (JSB) organized an EDP on “Achieving Successful through Effective Communication” on June 18, 2018 (Monday) at Ginni Filaments, Kosi Kalan plant, Mathura.. The training session was delivered by Dr. Timira Shukla, Dean and Dr. Anindita, Associate Professor. Mr. B.K. Sharma, Unit Head at Kosi Kalan plant welcomed the faculty resource persons and gave a brief overview of the programme. He gave interesting …

Instant Gratification is the Name of the Game

admin Faculty Blog, PGDM Blog

Today’s generation goes for instant gratification. And that’s true. They are a good earner but at the same time they spend a lot. This generation’s maxim is “we want it and we want it now” And moreover this desire of theirs is well catered by the revolution in the retail sector in India and the advent of the menacing mall …


Academic Advisory Council Meeting

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Jaipuria School of Business (JSB) is a future academy that takes into consideration the future of the students who join the institution. The curriculum of PGDM programme at JSB is revised annually through a rigorous curriculum designing process. The curricula of various core courses, electives, and Value Added Courses are updated by the respective course coordinators in consultation with the …


Referral Marketing : A New Arsenal for Marketing

admin Faculty Blog, PGDM Blog

“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation …


SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

As digital marketing has grown in prominence for today’s businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don’t abide by Google’s rules, you’ll see your web traffic depleting. Voice Search Video Engagement Filtering Out Non-Credible News …

Papa is saving for me.. by Dr Anindita Sharma

admin Faculty Blog, PGDM Blog

Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got two …