Upcoming MDP

MDP on Transforming Corporate
Culture using Digital Marketing

July 8, 2017
Venue : Jaipuria School of Business

BACKGROUND

The current scenario of digital marketing has been facing challenges. We are currently witnessing a rapid growth of digital age. Regardless of the industry, domain, or location, every business need to understand the power of digital marketing strategies to reach to their audience and market their offerings. This program will introduce you to several new frameworks, case studies and applications of digital marketing strategies in different organizations.

PROGRAM OBJECTIVES
  • To train on digital marketing tools implementation and learn how to modify them in company so as to successfully apply them in the context of digital space.
  • To transform participant’s corporate culture by helping them to understand the origins of digital marketing and the trends that are shaping its future.
  • To provide the tools they need to harness the power of the internet to take their company wherever they want to go.
  • To understand the different measures to evaluate the digital marketing performance in company and their limitations.
  • To develop the corporate culture by using the digital channel.