Creativity Unlimited – An ideation activity at the JSB Centre for Creativity and Innovation

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The Centre for Creativity and Innovation, Jaipuria School of Business (JSB) organized an ideation activity captioned as “Creativity Unlimited” on 28th July 2017. Students from both first year and final year PGDM, participated in this exercise to create awareness and inculcate a habit to do something constructive after getting the awareness about real issues, problems and concerns of society. India is today in the midst of a revolution with a multipronged approach to ‘waste management’. The ‘Swacchh Bharat’ vision is now a ‘National Aspiration’.

The students of JSB have been actively working to fulfill this national aspiration with many bold and innovative initiatives for making our environment clean and green, joined voluntary campaigns and spread positive messages in the society. The “Best out of Waste” competition was a fun-filled ideation laboratory to imagineer (imagine+engineer) various ways in which waste materials from our daily-use can be reengineered to make utility products for people and the society. As many as 7 teams participated in the event with great enthusiasm. Students had to create a product with limited waste resources provided to them and they also had to make a presentation of their products highlighting the features and pricing strategy that would attract customers to the buy the products. The seven teams came out with seven different products ranging from a ‘Personalized Dairy’ to a ‘Rain water harvesting Plant’. All the ideas bore the evidence of abundant ingenuity and unlimited creativity that lies within each student.

Prof Yusuf Mehdi, Chairperson of the Center for Creativity and Innovation encouraged the PGDM students to bring out their talent and showcase their products proudly before the Faculty and fellow-students. Dr SK Mahapatra, Director and Dr Timira Shukla Dean of Academics lauded the students for their good work and encourage them to tap continuously their creative potential and cruise ahead in their career. Dr Anindita Sharma, Prof. Surabhi Singh and Dr Radha Yadav joined Prof Mehdi to judge the competition. Aditya & Team from PGDM -I as Souvik & Team from PGDM-II were declared winners of the competition.

The Centre for Creativity and Innovation at Jaipuria School of Business is mandated to create an environment where students are actively encouraged to think creatively and to put their ideas forward.

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