Referral Marketing : A New Arsenal for Marketing

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“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation …


SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

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As digital marketing has grown in prominence for today’s businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don’t abide by Google’s rules, you’ll see your web traffic depleting. Voice Search Video Engagement Filtering Out Non-Credible News …

Papa is saving for me.. by Dr Anindita Sharma

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Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got two …


9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena

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“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing and playing with words, …


Informational Interview: Learn About Careers by Dr. Nitin Kr Saxena

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Carry out informational interviews: learn careers or a company An informational interview is a small meeting to understand the real-life experience of a field or company that interests you from someone who is currently working on it. It’s more to do with getting information and building the understanding, so it’s important to keep focus. How do I initiate an informational …


How to Leverage Hashtag Marketing by Dr. Nitin Kr Saxena

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By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. Hashtag Basics …

Things not to be done: – It’s a Performance review Time by Dr. Radha Yadav

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Performance management is a process by which managers and employees work together to plan, monitor and review an employee’s work objectives and overall contribution to the organization. More than just an annual performance review, performance management is the continuous process of setting objectives, assessing progress and providing an on-going coaching and feedback to ensure that employees are meeting their objectives …


Benefits of International Exposure to Students by Yusuf Mehdi

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Exposure –the condition of being presented to view or made known. This is how dictionaries explain the word ‘Exposure’. Exposure makes people aware of the practical aspects of the world and broadens the horizon of wisdom. The theoretical information that students receive in the classrooms become relevant only when that information can be used practically in the real life. Exposure …


An overview of Bitcoin by Dr. Santosh Kumar

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Now a days, we are hearing about bitcoin, a virtual currency introduced in 2009. Currently there are more than 1,500 cryptocurrencies available for trading, with Bitcoin dominating the market. Bitcoins are not issued, or regulated by any central bank, so there are huge changes in the prices of bitcoin. The cost of this currency was less than a rupee when …