Instant Gratification is the Name of the Game

admin Faculty Blog, PGDM Blog

Today’s generation goes for instant gratification. And that’s true. They are a good earner but at the same time they spend a lot. This generation’s maxim is “we want it and we want it now” And moreover this desire of theirs is well catered by the revolution in the retail sector in India and the advent of the menacing mall …


Referral Marketing : A New Arsenal for Marketing

admin Faculty Blog, PGDM Blog

“Referral marketing is the science of converting a customer’s social capital into a brand’s economic capital. “ — Harvard Business Review It took Airbnb no more than five years to disrupt the hospitality industry. An online marketplace, it connects guests looking for short-term vacation rentals to homeowners wishing to rent their spaces. The company’s earnings come through 12 percent reservation …


SEO Trends That Will Effect Digital Marketing by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

As digital marketing has grown in prominence for today’s businesses, so has the role of search engine optimization. SEO plays a gigantic role in getting people to your blogs post, website, guest articles and other content rich assets. And if you don’t abide by Google’s rules, you’ll see your web traffic depleting. Voice Search Video Engagement Filtering Out Non-Credible News …

Papa is saving for me.. by Dr Anindita Sharma

admin Faculty Blog, PGDM Blog

Warren Buffet started investing when he was 11 years old. And he admitted that he was too late. What to say about our Indian youth. I am in the profession where I deal only with youth of India. I have interviewed many and had a talk with them about their future and saving and investment plans. Invariably I got two …


9 Offbeat Professions for Graduates by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

“Graduates are now looking beyond conventional jobs. The choices range from blogging and wine tasting to graphic artist and more. Here are 9 careers that will make you stand out in the crowd.” Blogger: First in the list of 9 offbeat professions for graduates is to be a blogger. If you have the aptitude for writing and playing with words, …


Informational Interview: Learn About Careers by Dr. Nitin Kr Saxena

admin Faculty Blog, PGDM Blog

Carry out informational interviews: learn careers or a company An informational interview is a small meeting to understand the real-life experience of a field or company that interests you from someone who is currently working on it. It’s more to do with getting information and building the understanding, so it’s important to keep focus. How do I initiate an informational …