Design Thinking in Digital Marketing for Employee Engagement By Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

Digital Marketing efforts display the incremental growth in any organization. The use of advanced technology for engaging the employees of a company has emerged as the innovative trend in today’s organizations. The design thinking in digital marketing for employee engagement is the current buzzword in the global scenario. Companies employ social media marketing to engage the employees as a result …

Disruptive Marketing- Opportunity or Threat By Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

The marketing has the power to enable the company to influence its customer by the offerings and value. The company designs its existing products or services and differentiates in market and uses Disruptive Marketing. The opportunity of disruptive marketing lies in the hands of marketer but on the other side this poses threat from the competitors. Reliance Jio shows the …

Data Analytics and Sustainable Growth By Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

When we think of data analytics, accumulation of data comes in our mind. We come across the various sets of data every time. Each person creates 1.7 Megabyte data every second. The thing is, if we analyze or introspect the data internally as well as externally, we get information. The processing of data gives the information required for growth. The …

Power of SEO by Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

Search Engine Optimization is a technique meant to optimize your website on first page of search engine rankings. This has made credible contribution in increasing the popularity of any company’s website, web 2 initiatives. Search engine optimization if used effectively can enhance the visibility and traffic for the company. The white hat techniques used can lead to right content and …

Curiosity: A Desire to know by Dr. Radha Yadav

admin Faculty Blog, PGDM Blog

“I have no special talents. I am only passionately curious – Albert Einstein Curiosity is something that adds value and meaning to one’s life. It could be a personality trait or state of mind, to enhance the knowledge, but not always, curiosity is harmful when it goes in wrong direction. Basically, two types of curiosity are state curiosity and trait …

Rural Marketing: Future of India by Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

Rural market is filled with ample opportunities. Big companies have targeted the same with their unparalleled business models i.e. HUL with project Shakti, Colgate Palmolive with Operation Jagriti, Coca Cola with ‘Parivartan’ and so on. With 68% literacy rate of Rural India the scenario of rural market is filled with challenges. The low rate of literacy rate is one of the …

Prosperity of Company lies in Market Research By Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

It’s a well-known concept that prosperity of every company lies in its deep-rooted market research, nevertheless the innovativeness in the product is found rarest. The companies in search of innovativeness are left with the imitation of one or other product. The agencies working on the research identify the needs appropriately and define the product characteristics to satisfy the consumer. The research agencies …

Consumer Behaviour requires complete introspection By Surabhi Singh

admin Faculty Blog, PGDM Blog

Consumer behaviour is a branch which studies the various stages the consumer goes through before purchasing any product. This revolves around the decision of where, how and what to purchase. The companies are always in look out for innovative studies to understand consumer’s perception and attitude so that effective promotion can be carried out. The perception has underlying significance for …

House of brands or brand house By Prof Surabhi Singh

admin Faculty Blog, PGDM Blog

Companies differentiate themselves with their various marketing strategies. The brand house like Apple is equipped with varieties for consumer but the name is same. The house of brands like P & G has various brands like Dove, Pentene, Ariel, Tide etc. Each brand of P& G has unique identity and area. The companies with varied pricing, product, promotion and distribution strategy …

Technology Product Management By Prof Bhupender Singh

admin Faculty Blog, PGDM Blog

Over the last couple of years, the Technology Product Management (TPM) program has started to become a destination for management students interested in a career in information technology. More and more recruiters has started paying attention to this program as they look for product managers for their companies. TPM is an awesome career choice for many of the following features …