Jaipuria School of Business organized Marketing Idea competition- Advertainment on October 31, 2018 at the Centre of Creativity and Innovation. The event was inaugurated by Dr. SK Mahapatra, Director wherein he urged the participants to unleash their creativity. Prof. Maninder Singh, the keynote speaker set the ball rolling by highlighting the move from finite products & infinite customers’ era to the present era ‘Marketing 4.0’ where the customers are finite. The team had product ideas for which the team had to design a logo, tagline and enact a script within an hour. The competitive event was designed to drive home the significance of positioning and how the brand mantra is an important enabler for marketing mix.