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4 Tried and True Digital Marketing Techniques by Dr. Nitin Kr Saxena

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Are you tired of spending what feels like hours trying to figure out the latest marketing methods and digital trends?

It’s time to remember that the best marketing techniques are the ones that have stood the test of time. The truth is that you don’t have to rely exclusively on exhausting, expensive, and time-consuming niche marketing trends to get the results you want.

So, which traditional marketing methods should you refine? Keep on reading this post to find out.

1. Use Location-Based Keywords

When you’re on the hunt for the top marketing methods, refining your current keyword strategy is often the best place to start.

Especially with voice search on the rise, it’s essential that you start including longtail, location-based keywords in your static and blog content. This will help you to make faster connections with the people that are directly within your service area.

It will also help you to increase your overall rate of conversion.
When coming up with location-based keywords, remember that variety is the spice of life. Include keywords that reference not only your state and city, but even your neighborhood, your district, or your county.

2. Check your Loading Time

But why should page loading time be a part of your marketing methods?

Because over half of mobile users say that they’ll immediately click away and log off of a website that takes over three seconds to load.

It also means you’ll fall in search engine ranking results. This is because when lots of people navigate away from your site quickly, search engines take it to mean you’re not giving them helpful or relevant information.

3. Comment, Like, and Share

First of all, start by commenting on other, relevant blogs.

When you comment, be sure to include a link to your own blog in your signature. This will help you to get noticed by people that you already suspect will be interested in the topics you’re covering.

Additionally, always include links to authoritative and helpful content from these industry blogs or journals in your own content. This won’t just prove to readers that you keep your finger on the pulse of industry trends.

Those blogs will be alerted that they’ve been linked — and they may do the same to your blog in future posts.

4. Make Content Engaging

An essential part of your digital marketing strategy should be to create content that actually teaches your readers something new, and impacts their lives (or at least, their buying decisions) in a genuine way.

You need to create content that helps you make an emotional connection to your readers.

Stay Connected

Source: USA Today

About the Author
Dr. Nitin Kr Saxena
ASSOCIATE Professor

Dr. Nitin Kr Saxena is an Associate Professor in the Marketing area.
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