Jaipuria Institute of Management, Indirapuram, Ghaziabad organized the Parx Hunt event for MBA students on August 14, 2018. It provided a platform for the Marketing Club at the Institute to actively engage students in a market survey activity specific to Park Avenue deodorants. This exercise aimed at understanding the brand positioning and customer satisfaction levels for the brand. The event witnessed a number of performances including role- plays, dance and music by the students. Parx Hunt concluded with Parx representatives distributing free give- aways in the form of deodorants, T- shirts and discount coupons to students.